Our history
What began in the Rhineland-Palatinate state capital of Mainz has quickly developed into a movement that transcends national borders. The idea of WUM Germany was born from the vision of offering lash stylists not just products, but a new perspective on quality and precision. Our journey began with the search for the perfect materials and methods to create eyelash fans that meet the high demands of the industry. Our search took us to Hanoi, the city of beauty, where our fans are 100% handmade with care and expertise.